Alcohol


Drinking alcohol is an accepted norm for many adults, making binge drinking and underage drinking prevention tricky interventions to implement effectively. We use relevant and actionable messaging to show young adults why binge drinking conflicts with their values and priorities.

See below to learn about our approaches to prevent underage drinking and reduce high-risk drinking among young adults.

INCREASE KNOWLEDGE FOR BINGE DRINKING RISK REDUCTION


While some young adults participate in high-risk drinking, many are eager to avoid its dangerous short-term consequences. Most binge drinking campaigns focus on these consequences, but, unfortunately, do not provide realistic behaviors for young adult drinkers to use to avoid them.

First, we use our Decision Blocks™ framework to focus on the short-term social consequences of binge drinking that are most concerning to our audience. Then, we deliver reasonable and actionable tips for how to moderate drinking behaviors to stay safe and avoid losing control. This significantly reduces risk without asking drinkers to completely stop drinking.

SHIFTING NORMS TO PREVENT UNDERAGE DRINKING


Preventing youth substance use, including alcohol, increases substance avoidance through young adulthood and beyond. Yet high-risk youth are unswayed by messages about brain development or other long-term health consequences.

At Rescue, we use our Social Branding® model to develop highly tailored campaigns that position underage drinking in conflict with audience values and goals. Using research and authentic creative execution, we tap into what motivates youth’s high-risk behaviors to guide them toward behavior change for reasons that are relevant to them.

LEARN MORE


To learn more about our work in alcohol, or to learn about how we can help reduce high-risk drinking in your community, please contact:

Sophia Lerdahl
Director of Strategic Initiatives
sophia@rescueagency.com

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