Marijuana


Steeped in a complex social and political history, marijuana health communications strategies requires an informed approach that respects marijuana’s conflicted place in American culture. Using science-based facts and a judgement-free communications strategy, we educate audiences on new marijuana laws and use tailored prevention strategies for high-risk audiences.

Learn about our approaches to prevent high-risk marijuana use below.

INCREASING KNOWLEDGE TO PREVENT UNSAFE USE


With the status of legalized marijuana in flux, there’s a lot of confusion in our communities. What’s legal? Who can use it? Do these new laws mean it is risk-free?

Answering these questions requires clear, objective, science-based messages. Topics like possession and DUI laws, how-to’s on safe storage, and preventing use among youth and pregnant and breastfeeding women call for health communication that informs the audience and helps them navigate legalized marijuana.

SHIFTING NORMS TO PREVENT YOUTH USE


While communicating health consequences in order to prevent marijuana use among youth is important to scientists, parents, and public health organizations, these messages are not compelling to high-risk youth.

Our Social Branding® model helps us design campaigns that show why marijuana use conflicts with target audience values, tailoring both the message and the execution to resonate with high-risk teens. Delivered through targeted channels based on audience insights, this approach helps us challenge marijuana use norms.

LEARN MORE


To learn more about our work in opioids, or to learn about how we can help reduce opioid misuse in your community, please contact:

Sophia Lerdahl
Director of Strategic Initiatives
sophia@rescueagency.com

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